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Sehat Choice | About Us
Sehat Choice About Us
Sehat Choice — About Us

From the Goodness of India to Every Better Choice

At Sehat Choice, we believe healthy snacking should be accessible, delicious, and a part of everyday life.

Our journey is rooted in Bihar, a region renowned for its rich heritage and high-quality makhana, and our vision is to bring authentic, nutritious products from this region to consumers across India and eventually the world.

Our Story Partner With Us
About Sehat Choice

Aapki Sehat, Hamari Choice.

At Sehat Choice, we believe healthy snacking should be accessible, delicious, and a part of everyday life. Our journey is rooted in Bihar, a region renowned for its rich heritage and high-quality makhana, and our vision is to bring authentic, nutritious products from this region to consumers across India and eventually the world.

Our founders bring together experience across technology, business, entrepreneurship, and consumer-focused industries, united by a shared belief in building a trusted and meaningful healthy-snacking brand.

Meet Our Co-Founders

Tushar Mishra

Co-Founder | Sehat Choice

With over a decade of experience working with technology-driven businesses, enterprise solutions, and digital ecosystems, Tushar Mishra brings a strong understanding of innovation, evolving consumer needs, and building businesses with a customer-first approach.

For Tushar, Sehat Choice is more than just another business venture. It is an opportunity to combine his professional experience with his connection to Bihar, a region known for its rich heritage of producing high-quality makhana.

The idea behind Sehat Choice was born from a simple belief — healthy food should be accessible, delicious, and a part of everyday life.

As Co-Founder, Tushar focuses on building the brand, leveraging technology and digital platforms to expand its reach, and creating a trusted name in the healthy-snacking space.

His vision is simple: to take the goodness of authentic makhana from Bihar to homes across India and, eventually, consumers around the world.

Amit Kumar

Co-Founder | Sehat Choice

Amit Kumar is a passionate and hardworking individual who believes in continuous learning, honesty, and dedication. He is always eager to explore new opportunities, embrace challenges, and transform ideas into meaningful results.

With a positive mindset and a strong commitment to his goals, Amit believes that meaningful success comes through consistent effort, patience, and perseverance.

At Sehat Choice, he shares the vision of building a brand that combines quality, trust, and healthy choices for everyday consumers.

“Dream big, work hard, stay focused, and keep moving forward.”

Rohan Choudhary

Co-Founder | Sehat Choice

Rohan Choudhary is an engineer and MBA by training, with over 8 years of experience shaping businesses across EdTech, FoodTech, and the automobile industry.

With experience spanning diverse and evolving industries, Rohan brings a blend of business understanding, entrepreneurial thinking, and execution-focused leadership to Sehat Choice.

Today, he is focused on building Sehat Choice and bringing the finest dry fruits and makhana from Bhagalpur, Bihar, to consumers across India.

His journey reflects a simple philosophy:

Rooted in Bihar. Built for India.
Our Story

Rooted in India. Created for Today’s World.

India has a rich heritage of food, farming, and traditional ingredients.

At Sehat Choice, we want to bring that heritage into the modern snacking experience.

Our journey is inspired by the Makhana-growing communities of Bihar, where generations of knowledge and traditional practices have shaped this unique ingredient.

From sourcing to selection, we focus on creating a connection between Indian agricultural heritage and modern consumers.

“Every Grain Has a Journey.”

From the fields and waters of Bihar to consumers across India, every Makhana carries a story of people, tradition, and care.

Makhana Cultivation
Our Beginning in Bhagalpur

Inspired by the Heart of Bihar

Bhagalpur is more than our location — it is an important part of our story.

The region is closely associated with Makhana cultivation and provides the foundation for our journey into healthy snacking.

We aim to connect the goodness of this region with consumers and businesses across India.

Sourced with care Selected with attention Delivered with purpose
Gathering Makhana in Bhagalpur
What We Do

Bringing Makhana to Modern Consumers

Sehat Choice currently focuses on Makhana (Fox Nuts) for both retail and bulk requirements.

We serve a wide range of customers, including:

Individual Consumers Retailers Wholesalers Distributors Food Businesses Commercial Buyers Institutional Buyers

Our goal is to make quality Makhana accessible to businesses and consumers across India.

Makhana Fox Nuts
Our Product

Makhana — A Traditional Indian Goodness

Makhana has been enjoyed in India for generations.

Its versatility makes it suitable for a variety of culinary uses — from simple roasted snacking to traditional recipes and contemporary food products.

At Sehat Choice, we see an opportunity to introduce this Indian ingredient to more people through quality-focused sourcing, convenient formats, and modern brand experiences.

Natural • Nutritious • Delicious
Our Philosophy

Better Snacking Doesn’t Have to Mean Less Enjoyment

We believe consumers should be able to make thoughtful food choices without compromising on taste or convenience. That’s why our approach focuses on bringing together:

Quality

We pay attention to the ingredients and products we source.

Taste

Better choices should also be enjoyable.

Nutrition

We celebrate naturally wholesome Indian ingredients.

Convenience

Products should fit effortlessly into modern lifestyles.

Trust

We believe lasting brands are built through consistency and transparency.

From India to the World

Bringing Indian Goodness Beyond Borders

We believe India has extraordinary ingredients, food traditions, and agricultural knowledge that can inspire consumers around the world.

Our ambition is to build Sehat Choice into a globally loved healthy-snacking brand from India.

We envision Indian ingredients reaching consumers across international markets while preserving the connection to their origins.

Made with Indian Goodness. Created for a Global Audience.
Drying Makhana
Our Purpose

Snack Better. Live Better. Feel Better.

To inspire people to snack better, live better, and feel better — one choice at a time.

We want to make better snacking feel simple, enjoyable, and accessible.

Our Vision

A Globally Loved Healthy-Snacking Brand from India

Our vision is to create a trusted healthy-snacking brand that connects India’s traditional ingredients with consumers around the world.

We are building toward a future where:

Indian Ingredients Thoughtful Sourcing Quality Products Modern Snacking Global Consumers
Our Commitment

Every Detail Matters

From the ingredients we select to the way we develop and present our products, we believe every detail contributes to the consumer experience.

We are committed to continuously improving our approach to:

Quality Taste Sourcing Innovation Customer Experience

As we grow, we aim to build meaningful relationships with consumers, farmers, retailers, distributors, and business partners.

For Our Business Partners

Growing Together

Sehat Choice welcomes partnerships with:

Wholesalers Distributors Retailers Food Businesses Bulk Buyers

Our aim is to build long-term relationships based on reliable supply, product quality, and mutual growth.

Looking for Makhana in Bulk?

Get a Bulk Quotation
Our Brand Promise

A Better Choice, One Snack at a Time.

Sehat Choice is more than a product name. It represents our belief that small, thoughtful choices can become part of a better everyday lifestyle.

Sehat Choice — Aapki Sehat, Hamari Choice.
Company Information

Sehat Choice at a Glance

Brand

Sehat Choice

Registered Company

Anga Foods & Naturals Pvt. Ltd.

Head Office

Building 21, RSC Banerjee Lane,

Adampur Ghat, Bhagalpur,

Bihar – 812001, India

Product Focus

Makhana (Fox Nuts)

Supply

Retail & Bulk | Pan-India

Email

contact@sehatchoice.com

Phone

6290714028 | 9588086328 | 9861857540